Biggest risk is not risking

Rules of creating innovation

2 things for leader to do
1) Recognition of change in market, customer, technology
2) It is a mindset issue, it is people not technical.

What to do to change mindset
1) Bring voices from outside.
2) Unleashing the internal voices, encourage ideas

Ways to overcome resistance
1) Performance and reward system toward innovation
2) Willingness to calibration, not just creative.
3) Tolerance of fault, doing something different lead to no 100% successful rate.

Example of innovation
- Emerging market
- 2.5 Billion market
- Micro customer
- Ultra-low business model
- Opportunity to reinventing everything to fit the market